Objective Market Comparison
|
Aladdin Carpet |
Other retail stores |
Big box stores |
National shop at home companies |
| O% financing |
Yes |
Yes |
Yes |
Yes |
| On staff sales people |
Yes |
Yes |
Yes |
Independent Contractors |
| Local Showrooms |
Yes |
Yes |
Yes |
No |
| Next day installation |
Yes |
Some |
No |
Yes |
| Shop at home |
Yes |
Some |
No |
Yes |
| On staff trained installers |
Yes |
Some |
Independent Contractors |
Independent Contractors |
| Ceramic tile with Ceramic Plus* |
Yes |
Some |
No |
No |
| Stainmaster Active Life** |
Yes |
No |
No |
No |
| Stainmaster Ultra Life*** |
Yes |
No |
No |
No |
BASED ON COMPARATIVE MARKET RESEARCH
*Ceramicplus
Ceramicplus provides the ceramic surface with a permanent finish that dirt particles are virtually unable to obtain a hold and flow off with water droplets.
**Active Life Stainmaster Carpet Warranty
- 15 year stain resistance including all Pet Stains
- 15 year soil resistance
- 15 year texture resistance
- 15 year abrasive wear
- Lifetime anti Static
- Stairs are Included for all the above warranties.
***Ultra Life Stainmaster Carpet Warranty
- 20 year stain resistance including all STAINS. "You Stain it. We Replace It." See Stainmaster Carpet Warranty for details.
- 20 year soil resistance
- 20 year texture resistance
- 20 year abrasive wear
- Lifetime anti Static
- Stairs are Included for all the above warranties.
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